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With so many photographers and stylists working for both editorial and advertisers, fashion magazines are finding it impossible to create a distinct tone of voice through their imagery. Instead, it is typography that is increasingly being used to separate ‘ed’ from ‘ad’. Joining the likes of David James’ Another and M/M’s Arena Homme Plus is new-look French bi-annual Very Elle, designed by Non-Format’s Jon Forss and Kjell Ekhorn.

[via CRBlog]

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