Great post over on the Creative Review Blog about creatives becoming ‘ inspired’ when watching showreels and youtube. In my experience one of the biggest problems is the client wanting the dreaded ‘reference’ to help sell the idea in. Basically they want to see that it has been done before so they feel more comfortable spending their money, but surely if it’s been done before, that’s a reason not to use that idea and to pick something that is more unique and original?
“YouTube provides a steady stream of inspiration to advertising creatives, but it also leaves young directors vulnerable to having ideas stolen and agencies open to accusations of plagiarism. How can both directors and agencies protect themselves?”