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I’m not sure what’s quite going on but I love it all the same! Apparently the ‘Panteater’ is a mutated creature who has fed for too long on the evil pesticide-ridden pants now prolific in the Western world.


A refreshingly lateral and entertaining viral campaign from Leo Burnett that leaves me confused, a little violated, but longing for more!


Find out more at PantsToPoverty.

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One Comment

  1. studenty…


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